Discovery Interviews

Discovery interviews are a great way to gather insights and build empathy for the people and communities involved in change design projects. They allow leaders to understand stakeholders’ needs, motivations, and perspectives, which is crucial for developing effective strategies for change.

Before the Interview:

1. Plan your structure: Start by identifying the objectives and scope of your interview. Think about the questions you want to ask, the people you want to interview, and the available time frame.
2. Communicate actively: Reach out to potential interviewees in advance, share aims and ask for their help. Explain why their input is important and what you plan to do with the information.
3. Prepare the space: Ensure the interview location is comfortable, private, and quiet. Have any necessary equipment ready, such as recording devices or notepads.

During the Interview:

1. Welcome and set expectations: Begin with introductions and thanking the interviewee for their time. Explain what you hope to achieve and set expectations around the timing, agenda and format.
2. Learn about the interviewee: Take time to get to know the interviewee and build rapport. Ask open-ended questions that encourage them to share their experiences and insights.
3. Explore the target topic: Use questions to explore the target topic. Encourage the interviewee to share their opinions, experiences, and ideas. Ask follow-up questions to clarify as needed.
4. Capture clear notes: Take detailed notes during the interview to capture insights, quotes, and observations. Use a recording device if possible, but always ask for permission first. Consider using the Petal, Thorn, Bud metaphor to help process your notes as you go. Use pink sticky notes (petals) for positive comments, blue (thorns) for negative and green (buds) for new opportunities. 

After the Interview:

1. Download notes: Immediately after the interview, review your notes to ensure they are complete and accurate. Fill in any gaps or missing details while the conversation is still fresh in your mind.
2. Share your findings: Work with the wider project team to summarise themes from multiple interviews and capture emerging insights. Use this information to inform the next steps.
3. Act on follow-ups: Follow up with the interviewee to thank them for their time and to provide feedback on how their insights were used. 

Interviews are a valuable tool for leaders who want to develop effective change design strategies. By following these actions before, during, and after the interview, leaders can surface insights and build relationships with stakeholders that will help ensure the success of their project.

Here are a few great resources to continue your learning:

• https://www.interaction-design.org/literature/article/how-to-conduct-user-interviews
• https://www.boardofinnovation.com/tools/interview-guide/
• https://www.ideou.com/blogs/inspiration/6-tips-from-ideo-designers-on-how-to-unlock-insightful-conversation

To find out more about how to up skill your leaders in leading collaborative design or for support with your next codesign project, reach out to us via info@soji.com.au.

Photo by Etienne Girardet on Unsplash