Problem Statements
A How Might We (HMW) statement is an open-ended question used to reframe a problem or opportunity and encourage creative creativity in the design thinking process.
- Define the problem or opportunity: Explore the area the HMW statements should address. This process can involve gathering data, insights, and feedback from stakeholders. Tools, such as discovery interviews, context maps, empathy maps or experience maps, can all be used to define the problem space.
- Reframe the problem: Reframe the problem or opportunity by generating multiple open-ended questions, each starting with “How Might We”. We begin with ‘how’ to invite curiosity. The word “might” encourages participants to generate multiple potential solutions quickly and hold them lightly. The word “we” is crucial as it promotes shared ownership and collaboration.
- Go for Volume: Encourage participants to capture as many variations of HMW statements as possible in a short period. When working in groups, invite individuals to use the ‘write, stick, say’ method to capture the HMW, place it onto the poster and then read it aloud without further discussion. This process reduces duplication, increases the volume of ideas and makes space for a balanced contribution. Capturing HMW statements is a great way to focus attention on the most critical issues and opportunities. HMWs can be used as a follow-up to other activities such as interviewing, system visualisation, experience mapping, prototype pitching or assumption testing.
- Test the statement: Test the HMW statements with others to see which inspires and provokes the most creative thought. Questions should be broad enough to inspire creativity but specific enough to provide tangible direction. Refine and iterate as necessary. If a statement seems too broad or conceptual, ask a new HMW related to a practical subcomponent, and consider how you might implement it. If an HMW looks too narrow or uninspiring, consider why you might ask it and capture a new, broader HMW.
Following these steps can generate well-crafted HMW statements encouraging creative thinking and collaboration among group members.
To find out more about how to up skill your leaders in leading collaborative design or for support with your next codesign project, reach out to us via info@soji.com.au.
Photo by Towfiqu barbhuiya on Unsplash
